LEGO Batman
Client
Warner Bros/ROLA
Services
Marketing
Branding
Development
Industry
Entertainment and Media
Year
2017
Credits
Eduardo Reyes
🦇 Project Info:
Supported the LATAM marketing campaign for The Lego Batman Movie, emphasizing high engagement strategies. Focused on interactive social media, live event activations, and regional brand partnerships.
🔹 Deliverables:
OHH & Community: Coordinated live event tweeting, interactive hashtag billboard in key LATAM locations.
Experiential Marketing: Coordinated a live mural painting regional campaign.
Brand Partnerships: Collaborated with McDonald’s & regional LEGO Stores for co-branded activations.
Campaign Execution: Adapted global strategies to LATAM markets, optimizing budget allocation.
🤓 Additional Contributions:
Worked on 8 Warner Bros. theatrical releases, overseeing marketing campaigns, budget management, product placement, and strategic execution.
