Cinemark Theaters – Gaming Events & Influencer Activations
Client
Cinemark
Services
Marketing
Development
Branding
Industry
Entertainment and Media
Year
2020
Credits
Eduardo H. Reyes
🎮 Project Info:
Provided branding and communications consultation for Cinemark LATAM during the pandemic, focusing on organizing gaming events and private game parties to engage the community and elevate the brand.
🔹 Deliverables:
Gaming Events: Organized multiple gaming-related events, including Cyberpunk 2077 launch party and Mortal Kombat movie premiere.
Influencer & Community Activations: Collaborated with influencers to amplify brand reach and create engaging experiences.
Private Events: Managed branding and marketing for private events, aligning with Cinemark's regional strategy.
Social Media Engagement: Executed social media activations to support event promotion and community engagement.
