IO Interactive - AI Game Marketing Consulting

👨🏻‍🦲 Project Info: Collaborated with IOI to assess how Generative AI can streamline marketing for AAA games. Conducted a strategic research and an onsite case study to explore practical applications. Work was part of my master thesis publication.

🔹 Deliverables:

• Research & Strategy: Evaluated AI-driven automation for market research & content creation.

• Implementation Insights: Provided recommendations on ethical AI use & skill development.

• Creative AI Use Cases: Explored AI’s role in balancing automation with human creativity.