Eddie Reyes

Eddie (Eduardo) is a marketing and communications specialist with a passion for building creative strategies that foster engaged communities in gaming and entertainment.

With expertise in communications, marketing, and PR, Eddie has collaborated with game studios, agencies, and entertainment companies to craft campaigns that create cultural moments. His focus is on blending storytelling, community insights, and a deep understanding of gaming and pop culture to connect brands with audiences authentically.

From supporting major film releases with Warner Bros. and Disney to driving communications for indie game startups like Jaguar Games and researching Gen AI in game marketing with IO Interactive, Eddie has built a fan-first career. He develops engagement strategies, secures partnerships, and amplifies global brand presence with a focus on cultural relevance and authentic engagement.

Eddie’s goal is to challenge traditional marketing by creating experiences that resonate deeply with fans, making marketing more impactful than just broad reach.